arabam.com Strengthens Its Customer Experience with AloTech’s WhatsApp Chat Solution.
arabam.com, one of Türkiye’s best-known online platforms for buying and selling vehicles, serves thousands of users every day. Bringing individual and corporate users together, the platform offers a wide range of services, from vehicle listings to inspection processes.
This highly interactive structure requires a strong, uninterrupted customer communication infrastructure. That is why arabam.com has been delivering a next-generation customer experience to its customers with AloTech technology for many years.
For arabam.com, customer communication is not just about answering calls; it means managing a high-volume, dynamic operation in an uninterrupted, flexible and measurable way. With its cloud-based, scalable infrastructure, AloTech has been meeting this need for many years.
The stable voice infrastructure, detailed reporting capabilities and operational flexibility made it possible to roll out new channels such as WhatsApp Chat quickly and smoothly. The fast integration process, ease of use and how quickly the operations teams adapted made AloTech not just a technology provider but a strategic business partner.
This way, arabam.com manages its growing customer communication needs on a single powerful platform and continues to improve both its customer experience and its operational efficiency sustainably.
arabam.com has been using AloTech for its customer communication infrastructure for more than 5 years. Thanks to the flexibility, scalability and operational efficiency of its voice operations, call center processes are managed with confidence.
In 2025, a new channel was added to this strong setup: WhatsApp Chat integration.
With this new solution, the brand aimed to reach its customers faster and more conveniently, through a channel they already use actively in their daily lives. With AloTech’s WhatsApp Solution, it began offering its customers a convenient communication channel.
Offered through AloTech’s WhatsApp Business API , the voice calling feature goes beyond the limits of traditional PBX systems and lets customers reach the brand by voice with a single tap from the screen they are messaging on. This technology is not just a way to make calls; it is an integrated communication ecosystem equipped with IVR and detailed reporting tools.
With active use of WhatsApp Chat, a positive improvement was seen in how customer requests are resolved.
• Higher first contact resolution rate
• Shorter request resolution time
• Fewer repeat contacts
The clarity of written communication and the ability to share documents instantly contributed significantly to completing processes at a single point of contact.
This had a direct impact on both customer satisfaction and operational efficiency.
WhatsApp Chat was quickly adopted by customers and became an active communication channel.
At arabam.com:
• An average of 150 WhatsApp Chat requests are handled every month
• Most common use: sending documents and document-based processes
This figure shows that the channel has become not just an alternative but an important part of the operation.
Seasonal peaks are inevitable for online vehicle platforms. Campaigns, market activity or increased user traffic in certain periods directly affect the customer communication workload.
During these peak periods, WhatsApp Chat:
• Lets operations teams act quickly
• Reduces pressure on the voice channel
• Allows requests to move forward in writing and in an organized way
Thanks to this omnichannel setup, arabam.com can maintain its customer experience without interruption, even at the busiest times.
After adopting WhatsApp Chat, arabam.com achieved measurable gains:
• Faster processes
• Higher first contact resolution rate
• More efficient operational flow
• More controlled work management during peak periods
These results show that the right channel strategy directly affects not only the customer experience but also internal operational efficiency.
The most positive feedback from customers about WhatsApp Chat is very clear:
“Fast communication and fast resolution.”
Customers find it easy and comfortable to get support through an app they already use actively in their daily lives.
Being able to communicate in writing instead of calling, send documents and track the process makes the customer experience more convenient and user-friendly.
The arabam.com team sums up its WhatsApp Chat experience with AloTech like this:
• Fast integration
• Fast operational process
• Ease of use
Thanks to the existing AloTech infrastructure, the WhatsApp Chat integration went live in a short time. Technical processes were completed with minimal effort, and the operations teams quickly adapted to the new channel.
This made it possible to take digital transformation steps in an uninterrupted, controlled way.
With AloTech’s infrastructure and WhatsApp Chat integration, arabam.com:
• Offered its customers a more accessible communication experience
• Sped up its document processes
• Increased its first contact resolution rate
• Now handles 150+ requests per month effectively
• Gained operational flexibility during peak periods
This partnership shows that omnichannel communication is not just about “adding a channel”; it is a strategic step that transforms customer experience and operational performance together.